Tiktok and Instagram Social Media Optimization Training For the Public Relations Team of Madrasah Takmiliyah Al-Makkiyah to Improve the Institution's Image
DOI:
https://doi.org/10.71392/gjsce.v3i1.150Keywords:
Branding, Digital, Humas, Media Sosial, PelatihanAbstract
This community service activity aims to strengthen the capacity of the Public Relations Team of Madrasah Takmiliyah Al-Makkiyah in managing digital communication strategies through the optimization of TikTok and Instagram social media platforms to support institutional image development. The activity was initiated based on an analysis of partner needs, which identified several challenges, including limited understanding of digital branding strategies, inconsistent content management, and the lack of structured planning for social media communication. The program was implemented using a participatory empowerment approach through several stages, including needs identification, digital branding training, content production practice, social media management assistance, and evaluation of implementation outcomes. The training materials focused on developing educational content, strengthening institutional storytelling, utilizing digital content creation tools, and improving audience engagement strategies. The results indicated an improvement in the technical and managerial competencies of the Public Relations Team, reflected in their ability to develop more structured content planning, produce more informative and engaging digital content, and manage social media accounts more consistently. This activity contributed to strengthening the foundation of Madrasah Takmiliyah Al-Makkiyah’s digital presence and enhancing the capacity of its public relations management in building institutional communication. The program also provides a sustainable framework for developing digital branding strategies to strengthen the madrasah’s relationship with the wider community.
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